Pepsico Marketing Strategy Critique - 1335 Words

Gabrielle Dziadkowiec Marketing Management Professor Jacoby Critique of Marketing Strategy PepsiCo Executive Summary The PepsiCo Inc. Company was first established in 1965 by the merger of the Pepsi-Cola Company and Frito Lay, Inc.. Today, the company is one of the world s leading manufacturer in the beverage industry and has also expanded to include a broader range of food and beverage brands, operating globally across more than 200 countries with its head office located in Purchase, New York. Mission and Vision Statement The PepsiCo Inc. Company s mission statement is `to be the world s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we†¦show more content†¦Pepsi advertises through print and electronic media. Most of its advertisements focus legend players, actors or actresses. Some of its advertisement the mainly communicate to special age group. Now Pepsi is more emphasizing on youth because people make icons and they follow their icons. 2. Incentives to sales persons PEPSI gave heavy incentives to its sales team for achieving targets. This motivates employees to work hard and sincerely. 3. Incentives to shop keepers PEPSI team also gave incentives amp; rewards to shop keepers on the basis of their sale. This can be in terms of freezers, sign boards for shops, as well as in terms of discounts. 4. Publicity at PEPSI outlets PEPSI do heavy advertisement at its outlets. They put attractive signboards, Paint at different PEPSI outlets. 5. By making good relations with key accounts PEPSI have many key accounts in terms of restaurants and shopping malls. They have very good relation to its key accounts. PLACE PEPSI has a very vast distributive teams, which main objective is to make PEPSI available at an arm’s length. From each and every warehouse Pepsi team does direct distribution to its customers. TARGET MARKETS Pepsi customers are teenagers young and adults. It also targets at schools, colleges, universities, homes, restaurants and stores. OBJECTIVES To sell maximum amount of cases, to have and try to capture maximum market share. Pepsi has setShow MoreRelatedCoca Col The Invention Of A Pharmacist1525 Words   |  7 Pagessupplier. The bottling, canning and distribution companies are all considered suppliers. Coca-Cola communicates their beliefs and what they expect to their suppliers with the Supplier Guiding Principles (SGP). 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