Essay on Procter Gamble Rely Tampons Case Study

Abstract The purpose of this research paper is that to present the difficulties Procter amp; Gamble faced in the early 1980 ¡Ã‚ ¦s due to a correlation between the company ¡Ã‚ ¦s Rely tampon and the disease Toxic Shock Syndrome (TSS). Also, how the company handled the findings before and after new laws were passed by Congress giving the Food and Drug Administration (FDA) the authority to regulate medical devices, which included tampons. Thereafter, I will analyze the ethical issues relevant to this case within a SWOT analysis. Introduction Corporate Social Responsibility (CSR) is about how companies manage their business processes to produce a positive impact on society. Companies introduce new products in markets, usually after testing†¦show more content†¦Throughout Procter amp; Gamble ¡Ã‚ ¦s history and development, the company has grown to be divided into five business segments: healthcare, beauty care, baby and family care, snacks and beverages and fabric and home care. The company ¡Ã‚ ¦s headquarters are located in Cincinnati, Ohio and employs around 110,000 people in nearly 80 countries and markets over 300 products worldwide with a net income of $5.66 billion. Company Background Procter amp; Gamble ¡Ã‚ ¦s major competitors begun marketing tampons as early as the 1930 ¡Ã‚ ¦s. In 1972 a ban to advertise sanitary products on television was lifted. Seeing this and the preference of women to use tampons, thus becoming a highly competitive market, Pamp;G decides to enter this market in the early 1970 ¡Ã‚ ¦s. Enters the Rely tampon. By 1980, this tampon had acquired 20% of the market. In January 1980, twelve (12) cases of TSS were reported to the federal Centers for Disease Control (CDC). TSS begins suddenly, its symptoms are vomiting, high fever, rapid drop in blood pressure, diarrhea, headache, sore throat and muscle aches. After 24 hours a rash appears which is sunburn like. On days 3 and 4 of the disease, broken blood vessels appear in the skin, along with confusion, fatigue and weakness and weak and rapid pulse. The disease can cause kidney dysfunction, liver failure, can be deadly and needs immediate treatment (Klein, 2004). TSS was firstShow MoreRelate dProcter Gamble Rely Tampons Case Study2383 Words   |  10 Pagespaper is that to present the difficulties Procter Gamble faced in the early 1980 ¡Ã‚ ¦s due to a correlation between the company ¡Ã‚ ¦s Rely tampon and the disease Toxic Shock Syndrome (TSS). Also, how the company handled the findings before and after new laws were passed by Congress giving the Food and Drug Administration (FDA) the authority to regulate medical devices, which included tampons. Thereafter, I will analyze the ethical issues relevant to this case within a SWOT analysis. 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