Project on Haleeb Milk Essay Example for Free

Venture on Haleeb Milk Essay Dairy Queen Milk is a result of Haleeb Foods. Haleeb Foods is a biggest organization in Pakistan’s dairy industry. Haleeb Foods is one of the association contending in the UHT Milk industry. There is a major space for improvement in dairy industry in Pakistan. UHT milk albeit exorbitant however individuals think about the milk significance and its quality. Presently, there are numerous items are accessible in the market in regards to UHT milk yet Haleeb found that there is a hole between privileged and lower class, in this way, Haleeb chose to present lower value milk with best quality and UHT rewarded milk for those whom can not manage the cost of significant expense milk. Dairy Queen is Haleeb another normalized and homogenized unadulterated UHT Milk with 3. 5% fat and 8. 9% strong non fats. At a reasonable value it has won the hearts of shoppers all over the place. It is accessible in 6-layered Tetra Pak Fino Packaging, presented without precedent for Pakistan and has 2 months time span of usability. Administration of Pakistan is presently concentrating on dairy industry. RD branch of Haleeb Foods is consistent watching the market pattern and the advancement in dairy industry. Procedure of the dairy sovereign is to give UHT milk to those whom can't manage the cost of significant expense milk and catch the portion of the market. Dairy sovereign milk has no rival as far as genuine state of the bundling and cost. In this way, we can say that there is no key gathering of dairy sovereign milk. It is interesting item accessible in the market with its low value situating. Government polices makes it simple to enter in this market however innovation, accessibility of crude milk, and procedure makes it hard for the up coming organizations in this industry. Albeit, center and lower class is the objective market of the dairy sovereign however its quality and bundling draw in the privileged too. UHT rewarded milk is reliant on the creation of the sound creatures and accessibility of crude milk. As the opposition is worried, there are numerous organizations in the specific business and they are rivaling each other with value, situating, bundling and accessibility. This is season of publicizing since when client thinks about your item then he will well to buy that item. Haleeb Foods Limited has employed Red Communication Arts as their new promoting office which will deal with the accompanying records: 1. Refreshments: Haleeb Good Day, Haleeb Funday, Tropico, Tropico Nectar, Candia, Candy Up, Haleeb Labban 2. Corporate record. Presently, for the most part organizations are utilizing these apparatuses to advance their items and picture too. All out portion of stuffed milk is 4% and 96% is for misfortune milk. Turnover of Haleeb is 9. 2 billon. Haleeb Rashmi is likewise giving benefit to the organization since this is minimal effort item and it has its own bundling. It’s day by day deal is 11000 litter for each day. As piece of the overall industry is concern, Haleeb got 44% a year ago, Nestle 43%, Good Milk 4. 5% and Norpur 10% a year ago. Along these lines, Competitor of Haleeb is Nestle in light of the fact that there scratch to scratch rivalry. Settle has since quite a while ago rang product offering as contrast with Haleeb. At the point when we talk about the holes there is a hole in the execution hole in techniques. Accessibility expand and mindfulness expand is still there and now organization will dispense with these expands. As we realize that industry development rate is 25% in the dairy business. Presently, the company’s center is around the gross benefit and friends is doing the things to build the gross benefit. The urban areas which are significant regarding deal share are Multan, Sahiwal, Fasil Abad, Gujranwala, and Rawalpindi. These urban communities are giving 60% to 70% deals of Haleeb. There are some issue from the client side and wholesaler side. Dairy Queen has fino bundling and its shape isn't helpful for the client. It has three den bundling along these lines, spillage issue is from the wholesaler side. Presently, the best technique is entrance in greatest family and increment the consciousness of the brand. This will be conceivable through exercises and advancements. Strategic publicizing will be best for the limited time exercises of the Dairy Queen. Condition OF DAIRY INDUSTRY INTRODUCTION Dairy cultivating is an agro-based movement, bison and cows can be brought for milk creation up in a sorted out way for business reason. For this task, creatures can be bought from the creature markets or raisers in Sahiwal, Sheikhupura, Faisalabad. In excess of 70 percent ranchers hold under 5 sections of land of land. Dairy cultivating may demonstrate a beneficial business for little landholders. They can likewise develop grain on their property to take care of dairy creatures, without upsetting the principle crop. Dairy cultivating is probably the best undertaking if expertly done on little land property. The arrival of the land utilized for taking care of creatures is higher when contrasted with land utilized for conventional editing. The efficient size of the group is 50 creatures, which will develop into 180 creatures inside a couple of years. Cows are likewise proposed in the crowd, as they are exceptional returns and proficient converters of feed into milk. This crowd would comprise of 75 percent wild oxen and 25 percent dairy animals. By and large, yields 14 litters milk a day over a lactation time of 305 days though the wild ox, on a normal, yields 10 litters per day over a lactation time of 280 days. Pakistan is the fifth biggest milk maker on the planet. Milk creation is 28 million tons from 125 million heads. Milk is utilized for drinking, tea, desi ghee, yogurt and margarine making. Milk is likewise used to make Khoya and various kinds of desserts. Milk preparing organizations use milk as a crude material to plan various kinds of milk for instance sanitized milk, UHT milk, dense milk, skimmed milk, milk powder, and so on. Diverse worth included items like yogurt, frozen yogurt, spread and cheddar are additionally delivered from the crude milk. The every day utilization of milk in Lahore is 2 to 3 million litters and that of Karachi is 4 million litters. The interest for prepared milk has expanded its offer in quality cognizant purchasers. During the most recent two decades, handled milk has accomplished 4 percent share in the milk market of Lahore, which is developing to around 4. 5 percent for every annum. Hence, metropolitan urban communities are the significant markets for the offer of milk. With the each spending day, dairy items are turning out to be costlier in light of the fact that live stock cultivating has not deductively developed with the expansion in populace and furthermore it didn't coordinate with the pace of urbanization. As of late, milk costs in Karachi expanded with no explanation. In a brief timeframe of two years, milk costs have gone up from Rs 20 for each liter to Rs 25, demonstrating a 25 percent expansion. In addition, meat costs have additionally ascended to around 25 percent over the most recent a half year. In such a circumstance, the best way to control costs is to build up the dairy business on logical lines, which won't just give meat and milk in bountiful amounts to the residential buyers however additional amounts can likewise be sent out. Regardless of having an enormous populace of domesticated animals, the nation is going through some $40 million yearly on the import of equation milk just, which is the most noteworthy sum spent by any nation on the planet on this specific item. At present, there are exactly 160 assortments of newborn child recipe milk accessible in the business sectors. â€Å"The milk handling organizations have scaled down flexibly of their tetra pack milk items in the household showcase for most recent few weeks in a clear offer to build the costs of prepared milk on the affection of short gracefully. As indicated by showcase sources, milk-handling organizations working in formal part including Nestle, Haleeb, Dairy Queen, Pakola, Olper, and Good Milk had expanded costs of their milk items on September 15, 2005 from Rs34 per litter to Rs35 per kg. Later on, these organizations raised handled milk rates on February 6, 2006 from Rs35 to Rs36 per litter in retail showcase. â€Å"It was the second sequential upward modification in costs by these organizations in a limited capacity to focus four months,† General Secretary Karachi Retail Grocers’ Group Fareed Qureshi disclosed to The News. â€Å"There is no self-sufficient power or compelling foundation in the nation to ensure privileges of customers and to check visit and unjustified value climb of various items. Neither one of the monopolies Control Authority (MCA) presently renamed as Competition Authority nor neighborhood governments took tough measures against hoarders, adulterators and profiteers to protect the enthusiasm of consumers,† a customer said. Somewhere in the range of a quarter of a year back new milk merchants expanded costs from Rs28 per litters to Rs30 per litter at retail and Rs26 to Rs28 per litter at discount level notwithstanding rehashed alerts by the City District Government Karachi (CDGK), who fixed authority paces of new milk at Rs26 at discount and Rs28 per litter at retail. A market source said in the past at whatever point these organizations expanded costs of their items they reduced their provisions as an initial step and afterward expanded costs. In spite of the fact that Pakistan is the fifth biggest milk maker on the planet creating around 28 billion liters of milk yearly, it is as yet bringing in milk powder and consolidated milk. Out of all out creation just 5 percent milk is prepared on clean lines though timeframe of realistic usability of the staying 95 percent un-handled milk is extremely short and because of inaccessibility of appropriate storerooms the vast majority of milk delivered goes squander. Government has apportioned around Rs230 million for improvement of dairy industry in monetary spending plan 2006-07. The area has been permitted obligation free import of dairy and domesticated animals related hardware and gear (not made locally). In addition dairy part has been excluded from deals charge other than of retaining charge. So as to diminish the expense of bundling of dairy items, the obligation on imports of crude materials and delegate products utilized in the assembling of bundling material has been decreased to 5 percent. † DAIRY INDUSTRY ISSUES â€Å"LAHORE: Experts and agents

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Elective classes, for example, workmanship, music, exercise center, and auto mechanics are a significant piece of an understudies plan during school. They offer the youngsters a chance to communicate and their uniqueness, allows them to connect and be amiable, and gives them experience for conceivable future vocations. Reasons, for example, these are the reason we ought not kill these subjects from schools. Uniqueness is an essential concern. Various assortments of craftsmanship and music classes are offered as electives in educational systems today. My school offers advanced craftsmanship, business workmanship, and AD and AD drawing classes.Students can likewise take an interest in various music classes, for example, tune, jazz band, and musical band. These classes offer understudies the chance to communicate through something they appreciate doing from multiple points of view. The electives are intended to explicitly oblige someone in particular and what their abilities are. In spi te of the fact that electives do cost a lot of cash and have a ton of necessities that must be met, they significantly advantage the understudies and ought not be expelled from the educational systems. In Dalton to uniqueness, social abilities are likewise a factor.Elective classes, for example, rec center are not as genuine and exacting as other center classes' understudies sit in throughout the day. It permits kids to get up, move around, and mingle. In the novel â€Å"Sleeping Freshmen Never Lie†, the hero has one class out of the six with his companion and that one class is the thing that he anticipates each day. It was the main class he got an opportunity to mingle and be active in. The electives offer understudies a psychological reprieve from the thorough classes they partake in and leaves them alone children. Classes like these are basic for a youngster's social abilities and mental health.With social aptitudes as a main priority, experience Is additionally an Issue. Numerous electives that are offered are Intended to get ready understudies for a future vocation Involving that elective. My school offers youth advancement classes and business innovation classes that prep you for an occupation in those fields. You step through huge numbers of exams and complete an assortment of tasks to get ensured in that field. For instance, in the event that you take every one of the three years of the youth elective classes you will have the necessities that are should have been a preschool teacher.These electives will wind up avian the understudy time and cash and giving them a head start once they set off for college to prepare for their professions. In the novel â€Å"Sleeping Freshmen Never Lie† the fundamental character takes Journalism for an elective accidentally and winds up being probably the best columnist at the school and truly has a good time. Elective classes that are offered In the educational systems may do likewise for the understudies that are enlisted there. It Is an indispensable piece of an understudies each day school life that ought not be wiped out. That in spite of the fact that taking out elective classes would set aside cash, it ought not be finished.

Puppetry in Pakistan Essay Example

Puppetry in Pakistan Essay So as to comprehend and acknowledge culture, excellence and workmanship one needs to consider theater and performing expressions. It creates ones character and shows you how to basically break down things. One of the most established and most significant fine arts portraying a nations culture is its theater. The word theater is gotten from the Greek word theatron which implies, Place of seeing. As a performing workmanship it centers completely around live entertainers making an independent show. There are various methods of reasoning, aesthetic procedures, and dramatic methodologies while making plays and shows. Some depend on political or profound belief systems while others depend on simply aesthetic concerns. Some attention on a specific story, some on diversion while others as an impetus for social change. Theater is thought to have had its most punctual inceptions in strict custom where it was utilized to sanction legends or stories vital to the conviction of a culture or make satire through spoof of such accounts. It has in this way existed since the approach of man, because of the human propensity for narrating. Types of Theater Since its inception, theater has taken on numerous structures, using discourse, motion, music, move, and exhibition, consolidating the other performing expressions, frequently just as the visual expressions, into a solitary masterful structure. These segments are utilized in delivering theater which should be possible from numerous points of view. Theater can be performed with no cash at all or on a fabulous scale with multi-million dollar financial plans I. e. proficient theater. At that point we have the repertory organizations. Most present day theater organizations practice each bit of theater in turn, play out that piece, resign it after at some point, and start practicing another show. We will compose a custom article test on Puppetry in Pakistan explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Puppetry in Pakistan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Puppetry in Pakistan explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Repertory organizations practice numerous shows one after another. These organizations play out these different pieces upon ask for and frequently perform works for quite a long time before resigning them. The other kind of theater is delivering theater or introducing theater. A presentation requires both an auditorium organization and a theater setting. At the point when a performance center organization is the sole organization in habitation at a theater setting, this theater (and its relating theater organization) is known as an inhabitant theater or a creating theater, in light of the fact that the scene delivers its own work. Other performance center organizations don't have their own theater setting. These organizations will accordingly perform at rental theaters or at introducing theaters. Anyway numerous exhibition bunches have tested the theater-space and have been therefore acting in non-showy spaces. These exhibitions happen outside or inside, in a non-conventional execution space, and incorporate road theater and site explicit theater. Entertainers are some of the time paid, particularly for road celebrations, kids shows or marches yet regularly road theater entertainers are unpaid or assemble some salary through the dropping of a coin in a cap by the crowd. Business Theaters in Pakistan In Pakistan numerous neighborhood and business theaters have been working since Partition in 1947. Business theater showed up in Lahore in the mid 1980s because of the joint endeavors of Naheed Khanum, Amanullah, Mastana and Baboo Baral. While these auditoriums were working in the urban communities, the country zones were getting a charge out of the nearby experts. The minstrels (bhands) engaged social affairs at wedding functions and provincial games. Heejrras and Behroopias These alongside transvestite craftsmen (heejras) and impersonators (behroopias) still engage a great many Pakistanis in towns, towns and inborn settlements and are likewise a piece of our indigenous road theater. Puppetry in Pakistan Puppetry has been an essential piece of our road theater since Partition. Before contemporary puppetry began people manikins (katputlis) used to engage the crowd of Pakistan. This workmanship was acquired by Pakistan from Rajistan, a piece of the Indian Subcontinent. Antiquated Art Form Puppetry is an old work of art, starting around 30,000 years prior. It is a type of theater or execution which includes the treatment of manikins. Manikins have been utilized since the most punctual occasions to invigorate and impart the thoughts and requirements of human social orders. They were human’s first methods for correspondence and have been a piece of services, customs and jamborees. As indicated by a puppeteer David Logan, Puppetry is an exceptionally successful and progressively innovative methods for investigating the extravagance of relational correspondence. By its very nature, puppetry focuses on the manikin instead of the puppeteer. This gives a wellbeing zone to the puppeteer and takes into account investigation of boundless topics through a safe and non-compromising condition for correspondence. He further says, Designing a manikin includes similar procedures that an entertainer utilizes in building a character. A manikin should consistently have a legitimate explanation behind being. The glorious rush of puppetry is that manikins by their very nature do things that are not humanly conceivable. This takes into account the creative mind to investigate innumerable various prospects. The Earliest Forms of Puppets The most punctual sorts of manikins were as inborn ceremonial covers with pivoted jaws or jointed skulls utilized in strict services. Manikins later advanced from these covers into doll like figures with moving appendages. There are five particular types of manikins. Every ha its own individual qualities, and particular sorts of emotional material. Particular sorts have grown distinctly under explicit social or geographic conditions. They are delegated hand or glove manikins, bar manikins, Marionette or string manikins, level figures and shadow figures. The Hand or Glove Puppets The hand or glove manikins have an empty material body that fits over the manipulator’s hand; his fingers fit into the head and the arms and give them movement. The figure is seen from the midsection upward, and there are regularly no legs. The head is typically of wood, papier-mache, or elastic material, the hands of wood or felt. The entertainer typically holds his hands over his head and stands in a limited stall with an opening simply above head tallness. The controllers of hand manikins go from 1-4 face to face. The excellence of the hand manikin is its deftness and snappiness; the restriction is little size and incapable arm motions. | Glove manikins Rod manikin The Rod Puppets The pole manikins are additionally controlled from underneath, yet they are of full-length, upheld by a pole running inside the body to the head. Separate dainty bars may move the hands and, if vital, the legs. Figures of this sort are conventional on the Indonesian islands of Java and Bali. In this figure the hand goes inside the puppet’s body to get a handle on a short pole to the head, the arms being controlled by bars in the typical manner. One extraordinary bit of leeway of this strategy is that it grants bowing of the body, the manipulator’s wrist relating to the puppet’s abdomen. The pole manikin is appropriate for moderate and stately sorts of dramatization. It requires consistently one individual, and some of the time a few, to control each figure in front of an audience. The Marionette or String Puppets The Marionette or string manikins are full-length figures controlled from above. Regularly they are moved by strings or all the more frequently strings, driving from the appendages to a control or brace held by the controller. Development is given to an enormous degree by inclining or shaking the control, however singular strings are culled when a positive development is required. A straightforward doll may have nine stringsâ€one to every leg, one to each hand, one to each shoulder, one to every ear (for head developments), and one to the base of the spine (for bowing); however embellishments will require exceptional strings that may twofold or treble this number. The control of a many-stringed puppet is a profoundly talented activity. Controls are of two principle typesâ€horizontal (or plane) and verticalâ€and the decision is to a great extent a matter of individual inclination. String manikins at Rafi Peer theater Table-top Puppetry In Table-top, puppetry is performed on a table. For the most part these manikins are bar manikins, basically on the grounds that poles are the least complex and simplest strategy for activity. Bars are joined at the elbows, back of feet, back of body and back of head. Like most pole manikins, there’s no genuine set system, style or look of the manikins. They can be anything from outsiders to people to extract things. Since they are utilized in blend with a table or seat, it is common for these manikins to be little in tallness, generally a normal of 30 cm (11. inches). This specific style is most appropriate to inside exhibitions in little scenes; the bigger the manikin the harder it is to work on a table top, yet the littler the manikin, the harder it is to find in a huge theater. Shadow Puppets Shadow manikins are an uncommon kind of level figure, wherein the shadow is seen through a translucent screen. They might be cu t from cowhide or some other hazy material or they might be cut from hued fish skins, as in the customary venues of China, India, Turkey, and Greece, and in the ongoing work of a few European theaters. They might be worked by poles from underneath, as in the Javanese theaters; by poles held at right points to the screen, as in the Chinese and Greek theaters; or by strings covered behind the figure. The shadow theater is a mechanism of extraordinary delicacy, and the unstable character of shadow manikins epitomizes all the most genuine highlights of puppetry as a work of art. Puppetry as found in Pakistan Like numerous different social orders the world over the Pakistani society likewise considers manikins to be a significant instrument of correspondence. With

Okefenokee Swamp free essay sample

The creator two sections are instructive about Florida’s Okefenokee Swamp. The creator in Passage 1 backings this case by utilizing straightforward sentences to depict the bog at that point at last utilizing the last sentence as the negative thing about the bog. Section 1’s intention is to illuminate sightseers so they would need to visit, making an intriguing tone for the crowd. The creator in entry 2 backings this case by illuminating about the littlest to greatest negative things about the marsh, at that point at long last associating the bog with a â€Å"hellish zoo†. Section 2’s object is to advise the enhancements for the sightseers about the bog, making a negative tone for the crowd being scientists or geologist. Entry 1 uses visual symbolism to depict extravagantly the positive nature at the Okefenokee Swamp. The â€Å"primitive swamp† is situated in â€Å"southeastern Georgia and northern Florida† and is a â€Å"shallow saucer-molded. † Passage 1 likewise drastically utilizes descriptive words to illuminate about the one of a kind characteristics you can discover present at the marsh, â€Å"exotic blossoms, for example, drifting hearts, and uncommon orchids† situated in the â€Å"open water†. We will compose a custom exposition test on Okefenokee Swamp or then again any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Entry 1 illuminates powerful material to attempt to pull in vacationers to visit however as the section has sucked the crowd in it gives very nearly a subconscious cue about the gators being available so the guests will know yet disregard it as a result of the various positive draws in at the Swamp. Entry 2 uses symbolism to portray the destructions of the marsh. â€Å"Muck, mud, sludge, and ooze† which overstates the portrayal of the â€Å"Four hundred and thirty thousand Acres. The section likewise is concrete with action words to advise about the amount of a â€Å"misery of life† the bog is contrasting the bog with a â€Å"hellish zoo†. Section 2 uses request of association for minimal perils of the bog to the most serious risks. Demonstrating the crowd, in light of the fact that there is â€Å"stinging, gnawing, and exhausting insects† there is likewise several species with â€Å"beaks, claws, paws, teeth, stingers and teeth. † Although, the tw o entries are enlightening they are illuminating around two inverse depictions. Entry 1 uses convincing symbolism while section 2 uses symbolism to slam on the bog. Entry 1 uses precise true data for the area, size, waterways, vegetation, soil, and untamed life while section 2 uses modifiers and portrayals for its’ data. Section 1 has one small admonition sign about the main that could be an issue while the entire second entry is an admonition sign fundamentally saying not to come. Entry 1 is depicted to be a tranquil loosening up swamp while section 2 is a loathsome, unwelcoming area. The two entries are educational for reasons unknown. Entry 1 happens to be a positive depiction of the bog. It is attempting to convince its’ crowd to come and visit this unwinding, serene bog. Section 2 then again is negative data attempting to show its’ crowd the enhancements required for the visitors. At that point, finishing up the two entries having a useful reason. Okefenokee Swamp free exposition test Brimhall AP Language and Composition 3/12/13 As a novel individual, people have particular perspectives in which separates one from the other. These characteristics go from physical appearances to philosophical perspectives to clear assessments. These are the characteristics that make you, you. In the entries dependent on the Okefenokee Swamp, every essayist shows one of these angles, voice of supposition. In Passage 1, the author carries on a hopeful feeling of style all through their condition. In opposite, the author in Passage 2 has negative-associated word usage to mirror their perspectives as well as encounters inside Okefenokee. Like the vines wandering aimlessly in the core of the marsh for another world view, each writer has an unmistakable composing style for another stronger voice. The Okefenokee Swamp is lightly depicted as â€Å"meandering channels of vast water framing a complex maze† (18), loaded up with â€Å"exotic flowers†(19), and â€Å"diverse bottomless wildlife†(21-22) in Passage 1. With a hopeful word usage, the essayist gives the marsh a feeling of warm inviting to the perusers. We will compose a custom article test on Okefenokee Swamp or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In connection with the light depiction, the essayist additionally takes as much time as is needed on giving key realities about the bog also. â€Å"Okefenokee Swamp, crude bog and untamed life shelter in southeastern Georgia and northern Florida roughly 25 mi wide and 40 mi long†(1-4). The author at that point indicates about the natural life and species possessed there for a fundamental worry on what exists in the bog; â€Å"with in any event 175 species, of feathered creatures and at any rate 40 types of warm blooded animals , which incorporate raccoons, mountain bear, white-tail deer, catamounts (21-24). As a balance, the author in Passage 2 doesnt share a similar adoration as the essayist does in Passage 1, assuming any. By portraying the Okefenokee Swamp as â€Å"unfathomable† (1) and â€Å"unconquerable† (1), the perusers cannot help yet envision the marsh as a no man's land. Despite the fact that the essayist incorporates the affirmation of natural life, they dismiss their specialty by portraying them as â€Å"stink† (26) and how they â€Å" shriek during each time of ordinary and night till the spot resonates like some awful zoo† (27-28). Notwithstanding the individual perspectives given by every author, Okefenokee Swamp definitely stays as an immense asylum for plenteous natural life. Albeit the two people dont agree, the two of them share the regular enthusiasm of articulating their conclusions whether it is a constructive methodology or a pessimistic methodology. Whichever way the two sentiments are clear and expressively communicated.

America New England Colonies essays

America New England Colonies expositions Interest and grit drove the English to find the countries of America. These solid willed Europeans, resolved to discover to another world, set out with high expectations and aspirations. Settling an assortment of settlements along the shoreline of North America, the English were among the primary genuine pioneers. After a few endeavors and ships heaps of migrants, the English had a dissimilarity of purposes behind leaving Europe for America. The pilgrims of the Chesapeake and New England provinces, were outsiders to the land, built up two remarkable yet opposite social orders because of the assorted variety of English residents. Chesapeake and New England states, despite the fact that from a similar English foundation, created qualifications from the very beginning of the sixteenth century; their explanations behind escaping Europe, political norms, family life, religions and utilization of land. With King James I offering a contract for the Virginia Company of London, a business ent ity, to incite a settlement in the New World, benefit filled English men couldnt deny this thoughtful proposition. A guarantee of brilliant grounds and another entry course through America toward the West Indies, the generous men set out on an excursion which to their eyes appeared to be through the tremendous obscure. Showing up on the shores of Chesapeake Bay in 1606, soon they were assaulted by Indians. At long last choosing the James River (named out of appreciation for their King) the Virginia Company had to make their home inside a mosquito plagued and horribly locale. Starting their burdensome hunt from the beginning, the difficult men scanned for gold day and night through starvation, lack of healthy sustenance, and illness. As indicated by Captain John Smith these gold searchers were all men in anticipation of reimbursement for starting on the excursion. He portrayed the scene as tenacious men burrowing, washing, refining, and stacking gold all peacefully. Living from hand to mouth instigated the gold diggers to just have the option to gave selves supplies ... <!

15 Of The Best Marriage Books About Its Joys And Complexities

15 Of The Best Marriage Books About Its Joys And Complexities Marriage can be lovely and fulfilling, but it will always be a challenge, no matter if you are a bride/groom-to-be or just considering marriage for the future. Every step from saying I do and beyond can be hard, and in many ways not romantic as all those romcoms told you. As someone who just got engaged and is having to deal with the many responsibilities and considerations of what marriage means, let me tell you its not easy.   Sometimes you and your partner will disagree on the smallest things, and sometimes you have to face huge obstacles. When those challenges come, or even before they do, the best marriage books are here to help (like they always are, of course).   Everything from self-help, memoir, history books, and fiction can be found in this list of the best marriage books. The infinite wisdom of people who have already been through all of it will shine a light on whatever issues you might be facing. Plus, it is always good to know you and your partner are not alone, or that your issues are not different from those of many other couples. Marriage is hard, but it is also rewarding. These are some of the best marriage books to help guide and you (and me) and, if need be, comfort you through the tough times. Just know that although everyone might have gone through something similar, your experience is unique and what has worked for some people might not work for you. So feel free to explore more titles, make your own list and enjoy the journey! The Best Marriage Books for Newlyweds Committed: A Skeptic Makes Peace With Marriage by Elizabeth Gilbert   After meeting and falling in love with Felipe in Indonesia, at the end of her Eat Pray Love journey, Elizabeth Gilbert and her now-husband swore fidelity to each other. However, they deduced never to marry after both of their previous marriages having ended in divorce. But fate seemed to have other plans when Felipe was detained at the U.S. border while on a trip to visit Elizabeth. Now, with a new set of circumstances and complications, Elizabeth and Felipe decide to marry. A thoughtful exploration of marriage as both a cultural and legal tradition and of the many interpretations it has across couples. Gilbert sets out to make peace with what it means to be part of a married couple. A book that is ultimately an exploration of love, it can help you to explore what it means to make such a commitment as well as how to cope with the many anxieties surrounding marriage and divorce in modern society. How to Be Married: What I Learned from Real Women on Five Continents About Surviving My First (Really Hard) Year of Marriage by Jo Piazza   After getting married at age 34, Jo Piazza found herself surrounded by questions that had informed her life as a travel journalist. Why do people even get married in a world where you dont have to anymore? Can marriage be a feminist thing? How does an independent, strong, and continually traveling woman reconcile her identity as someones partner? Jo travels through 20 countries to understand how to be married and what that means across the world. From the old wisdom of tribeswomen to Dutch prostitutes, Jo learns what it means to be married and make that marriage last. Covering how to communicate, what makes a good partnership, and how to deal with getting old in the world, Jo delivers a witty memoir. If you are a newlywed trying to get through your first year, know that you are not alone; Jo can help you learn and understand that you will be okay. The Best Marriage Books for Married Couples   Drop the Ball: Achieving More by Doing Less by Tiffany Dufu   Have you ever felt like you were doing everything and was getting nothing done? Tiffany Dufu definitely didâ€"she considered herself a poster child for doing everything: family, career and social life, Dufu could do it all. Like many women, Dufu thought she needed to have it all for a successful and fulfilling life. But as everything started to fall apart, and nothing seemed actually to get Dufu found a solution: drop the ball. In an exploration of relationships, both romantic, friendly, and professional. Dufu debunks the myth that one person can do it all and says that to achieve success, you must let something go. By offering new perspectives on the constraints that surround women in their professional and domestic lives, Dufu cracks the secrets of a new generation of female leadership. To have it all, you must let some stuff go…sometimes. Hourglass: Time, Memory, Marriage by Dani Shapiro   Hourglass is an in-depth exploration of how marriage and partnership change with time, reshaping its participants as well as the world around them. In a raw, moving, and relentlessly honest memoir, Shapiro explores how her self-image changed with marriage and invites the reader to dissect her relationship, dreams, and individualism through the difficulties of her marriage. How does one make a lifelong commitment to another person? What happens to love when the novelty has faded? What does it mean to love someone after a disappointment and hard compromises? Shapiro grapples with questions that all of us in long relationships will have to face, and in doing so, creates an ode to love rather than perfection in marriage. Modern Love: True Stories of Love, Loss, and Redemption Edited by Daniel Jones   From the description: A young woman goes through the five stages of ghosting grief. A mans promising fourth date ends in the emergency room. A female lawyer with bipolar disorder experiences the highs and lows of dating. A widower hesitates about introducing his children to his new girlfriend. A divorce in her seventies looks back at the beauty and rubble of past relationships. One of my favorite essay series! Modern Love will help you explore feelings and problems you might not even have addressed in your relationship, through thoughtful and poetic writing. First published in The New York Times Modern Love column in 2004, these stories can help you connect with your partner in a bookish way and explore the diversity of love. The Beauty of The Husband: a Fictional Essay in 29 Tangos by Anne Carson Having its primary focus on an essay on Keats’s idea that beauty is truth, The Beauty of the Husband tells the story of marriage, with its many beginnings and eventual endings. Told in 29 tangos, the sensual dances stand as a metaphor for marriage: something that one must see through to its end.   With the poetic sensibility of an award-winning poet, Anne Carson delivers an unflinchingly beautiful exploration of love.     Books for Engaged Couples Something New: Tales from a Makeshift Bride by Lucy Knisley     A fun and honest exploration of what it takes to make a wedding. Lucy Knisley explores all the questions faced by a modern bride including diet ads, wedding dress shopping, and fights with the parents. With her characteristically beautiful art and well-researched, funny approach to memoir writing, Knisley delivered yet one of my favorite graphic memoirs. This is a beautiful book if you are planning a wedding or you want a fascinating story to spend a few hours with.   Wedding Toasts I’ll Never Give by Ada Calhoun     If you want to stay married, all you have to do is not get a divorce. This is the quintessential advice Ada Calhoun gives in her provocative and unflinchingly honest book. Calhoun goes through the most challenging years of her marriage and regrets that no one advised or prepared her for the less romantic and glamorous aspects of being married. For instance, you might wish you were single through tough times, you will definitely still be attracted to other people, and the only thing you have to do to stay married is not get divorced. Something that she admits might be easier said than done, but nonetheless is an important goal to keep in mind through the hard times. Calhoun’s honesty will not only guide you if you are in a longterm relationship, but also prepare you for what you may face in married life.   A History of Marriage: From Same-Sex Unions to Private Vows and Common Law, The Surprising Diversity of a Tradition by Elizabeth Abbot If you are like me and love to know every little detail about everyday life, this book is for you. Marriage as an institution has changed drastically since its beginnings, from the fights for children and womens rights to same-sex couples continuous struggle around the world. Marriage is an ever-changing tradition. It shapes not only how our governments understand their citizens but also how different cultures tackle the question of family, God, sex, and love. The Commitment: Love, Sex, Marriage, and My Family by Dan Savage   Dan Savage wants to get married, his partner is against it cause he doesn’t want to act straight, and their son wants to eat wedding cake but says his dads “are not allowed” to get married. In this beautiful memoir about family, commitment, and marriage Savage explores the difficulties and prejudices that still surround same-sex couples in society and how marriage can still be used as a tool of family pressure and societal conformity. The Story of a Brief Marriage by Anuk Arudpragasam As the civil war in Sri Lanka rages on, the Tamil minority has been forced towards the coast by the advancing army. Dinesh is one of the many people forced out of their homes and made to live in a camp. Wholly alienated from all he knew, he exists in a limbo where he starts even to lose sight of his own humanity. Until one day he is met with an unexpected proposal to marry an old man’s daughter, Ganga, a fellow refugee. Marriage seems like a logical choice. It would guarantee that neither of them would be made to fight for the rebel factions. It might also ensure some safety and security if the army seizes the coast. A hard-hitting and wonderful exploration of how relationships in marriage can take on many different forms and challenges, especially in the face of danger.   Books About Complicated Marriages The Bromance Book Club by Lyssa Kay Adams   A more lighthearted contrast to the other books in this category, this book was one of my favorite romances of 2019. Gavin is at the hight of his career, playing second base for the Nashville Legends. But Gavin and his wife Thea are at the brink of divorce. Thea has been faking it in bed, and on the night of his most significant career achievement, Gavin finds out and loses his cool. Thea throws him out, and now Gavin must win her back, with a little help from romance novels and his teammates. This is a refreshing new romance series that focuses on working on relationships rather than the happy ever after. Fates and Furies by Lauren Groff   Every relationship has two perspectives, two sides to its ups and downs, but also two sides to the truth. Behind every great partnership, every shinny couple lies a story of secrets and challenges. Lauren Groff’s debut novel has been one of my favorite books of all time. A masterful book on relationships and how we might never know who we love, or the sacrifices they make for us. Lotto and Mathilde have always been the perfect couple, beautiful, successful, and talented. However, a lot can happen in a decade. An American Marriage by Tayari Jones    Celestial and Roy are the definition of the American dream in the modern South. A young executive and a promising artist, they seem to be the perfect couple, until everything changes. A highly awarded novel that explores race, loyalty, love, and marriage, this book will blow your mind and break your heart. A quintessentially American novel, An American Marriage  perfectly exemplifies the political concerns and landscape of modern America through one relationship. Stay With Me by Ayobami Adebayo   Akin and Yejide have been in love since they met in university. Although their culture expects that Akin will have multiple wives, he and Yedjide have agreed that it was not for them. But years after their marriage, Yedjide is still not pregnant, and family pressures from both of their families are increasing. If Yedjide does not get pregnant, her standing in their marriage will be at risk. Stay With Me is a novel about the immense sacrifice women must go through to prove their worth and standing in society, and how marriage in many ways can become a burden and a weapon when love is not the main focus. Marriage of a Thousand Lies by S.J. Sindu Lucky and her husband Krishna have been happily married for years. A product of an arranged marriage by their Sri Lankan American families, their union seems to work perfectly, and thats because they are both gay. It might not be ideal, but for Lucky, their arrangement has been working well enough. She can have the life her parents wanted for her and the life she wants. But when she must go back to her childhood home after her grandma suffers an accident, Lucky reconnects with an old friend and her first lover, Nisha. Nisha is now herself preparing for an arranged marriage to a man she has never met, as she and Lucky rekindled their lost love. Now they must decide what to do next. Lucky wants to save Nisha from living a lie, but does Nisha need to be saved? An in-depth exploration of the complexities of love, the duty of marriage, and the immigrant experience in America. Most of all, this novel is about truth and what obligation do we have to it. Find more books about complicated marriages here.

15 Of The Best Marriage Books About Its Joys And Complexities

15 Of The Best Marriage Books About Its Joys And Complexities Marriage can be lovely and fulfilling, but it will always be a challenge, no matter if you are a bride/groom-to-be or just considering marriage for the future. Every step from saying I do and beyond can be hard, and in many ways not romantic as all those romcoms told you. As someone who just got engaged and is having to deal with the many responsibilities and considerations of what marriage means, let me tell you its not easy.   Sometimes you and your partner will disagree on the smallest things, and sometimes you have to face huge obstacles. When those challenges come, or even before they do, the best marriage books are here to help (like they always are, of course).   Everything from self-help, memoir, history books, and fiction can be found in this list of the best marriage books. The infinite wisdom of people who have already been through all of it will shine a light on whatever issues you might be facing. Plus, it is always good to know you and your partner are not alone, or that your issues are not different from those of many other couples. Marriage is hard, but it is also rewarding. These are some of the best marriage books to help guide and you (and me) and, if need be, comfort you through the tough times. Just know that although everyone might have gone through something similar, your experience is unique and what has worked for some people might not work for you. So feel free to explore more titles, make your own list and enjoy the journey! The Best Marriage Books for Newlyweds Committed: A Skeptic Makes Peace With Marriage by Elizabeth Gilbert   After meeting and falling in love with Felipe in Indonesia, at the end of her Eat Pray Love journey, Elizabeth Gilbert and her now-husband swore fidelity to each other. However, they deduced never to marry after both of their previous marriages having ended in divorce. But fate seemed to have other plans when Felipe was detained at the U.S. border while on a trip to visit Elizabeth. Now, with a new set of circumstances and complications, Elizabeth and Felipe decide to marry. A thoughtful exploration of marriage as both a cultural and legal tradition and of the many interpretations it has across couples. Gilbert sets out to make peace with what it means to be part of a married couple. A book that is ultimately an exploration of love, it can help you to explore what it means to make such a commitment as well as how to cope with the many anxieties surrounding marriage and divorce in modern society. How to Be Married: What I Learned from Real Women on Five Continents About Surviving My First (Really Hard) Year of Marriage by Jo Piazza   After getting married at age 34, Jo Piazza found herself surrounded by questions that had informed her life as a travel journalist. Why do people even get married in a world where you dont have to anymore? Can marriage be a feminist thing? How does an independent, strong, and continually traveling woman reconcile her identity as someones partner? Jo travels through 20 countries to understand how to be married and what that means across the world. From the old wisdom of tribeswomen to Dutch prostitutes, Jo learns what it means to be married and make that marriage last. Covering how to communicate, what makes a good partnership, and how to deal with getting old in the world, Jo delivers a witty memoir. If you are a newlywed trying to get through your first year, know that you are not alone; Jo can help you learn and understand that you will be okay. The Best Marriage Books for Married Couples   Drop the Ball: Achieving More by Doing Less by Tiffany Dufu   Have you ever felt like you were doing everything and was getting nothing done? Tiffany Dufu definitely didâ€"she considered herself a poster child for doing everything: family, career and social life, Dufu could do it all. Like many women, Dufu thought she needed to have it all for a successful and fulfilling life. But as everything started to fall apart, and nothing seemed actually to get Dufu found a solution: drop the ball. In an exploration of relationships, both romantic, friendly, and professional. Dufu debunks the myth that one person can do it all and says that to achieve success, you must let something go. By offering new perspectives on the constraints that surround women in their professional and domestic lives, Dufu cracks the secrets of a new generation of female leadership. To have it all, you must let some stuff go…sometimes. Hourglass: Time, Memory, Marriage by Dani Shapiro   Hourglass is an in-depth exploration of how marriage and partnership change with time, reshaping its participants as well as the world around them. In a raw, moving, and relentlessly honest memoir, Shapiro explores how her self-image changed with marriage and invites the reader to dissect her relationship, dreams, and individualism through the difficulties of her marriage. How does one make a lifelong commitment to another person? What happens to love when the novelty has faded? What does it mean to love someone after a disappointment and hard compromises? Shapiro grapples with questions that all of us in long relationships will have to face, and in doing so, creates an ode to love rather than perfection in marriage. Modern Love: True Stories of Love, Loss, and Redemption Edited by Daniel Jones   From the description: A young woman goes through the five stages of ghosting grief. A mans promising fourth date ends in the emergency room. A female lawyer with bipolar disorder experiences the highs and lows of dating. A widower hesitates about introducing his children to his new girlfriend. A divorce in her seventies looks back at the beauty and rubble of past relationships. One of my favorite essay series! Modern Love will help you explore feelings and problems you might not even have addressed in your relationship, through thoughtful and poetic writing. First published in The New York Times Modern Love column in 2004, these stories can help you connect with your partner in a bookish way and explore the diversity of love. The Beauty of The Husband: a Fictional Essay in 29 Tangos by Anne Carson Having its primary focus on an essay on Keats’s idea that beauty is truth, The Beauty of the Husband tells the story of marriage, with its many beginnings and eventual endings. Told in 29 tangos, the sensual dances stand as a metaphor for marriage: something that one must see through to its end.   With the poetic sensibility of an award-winning poet, Anne Carson delivers an unflinchingly beautiful exploration of love.     Books for Engaged Couples Something New: Tales from a Makeshift Bride by Lucy Knisley     A fun and honest exploration of what it takes to make a wedding. Lucy Knisley explores all the questions faced by a modern bride including diet ads, wedding dress shopping, and fights with the parents. With her characteristically beautiful art and well-researched, funny approach to memoir writing, Knisley delivered yet one of my favorite graphic memoirs. This is a beautiful book if you are planning a wedding or you want a fascinating story to spend a few hours with.   Wedding Toasts I’ll Never Give by Ada Calhoun     If you want to stay married, all you have to do is not get a divorce. This is the quintessential advice Ada Calhoun gives in her provocative and unflinchingly honest book. Calhoun goes through the most challenging years of her marriage and regrets that no one advised or prepared her for the less romantic and glamorous aspects of being married. For instance, you might wish you were single through tough times, you will definitely still be attracted to other people, and the only thing you have to do to stay married is not get divorced. Something that she admits might be easier said than done, but nonetheless is an important goal to keep in mind through the hard times. Calhoun’s honesty will not only guide you if you are in a longterm relationship, but also prepare you for what you may face in married life.   A History of Marriage: From Same-Sex Unions to Private Vows and Common Law, The Surprising Diversity of a Tradition by Elizabeth Abbot If you are like me and love to know every little detail about everyday life, this book is for you. Marriage as an institution has changed drastically since its beginnings, from the fights for children and womens rights to same-sex couples continuous struggle around the world. Marriage is an ever-changing tradition. It shapes not only how our governments understand their citizens but also how different cultures tackle the question of family, God, sex, and love. The Commitment: Love, Sex, Marriage, and My Family by Dan Savage   Dan Savage wants to get married, his partner is against it cause he doesn’t want to act straight, and their son wants to eat wedding cake but says his dads “are not allowed” to get married. In this beautiful memoir about family, commitment, and marriage Savage explores the difficulties and prejudices that still surround same-sex couples in society and how marriage can still be used as a tool of family pressure and societal conformity. The Story of a Brief Marriage by Anuk Arudpragasam As the civil war in Sri Lanka rages on, the Tamil minority has been forced towards the coast by the advancing army. Dinesh is one of the many people forced out of their homes and made to live in a camp. Wholly alienated from all he knew, he exists in a limbo where he starts even to lose sight of his own humanity. Until one day he is met with an unexpected proposal to marry an old man’s daughter, Ganga, a fellow refugee. Marriage seems like a logical choice. It would guarantee that neither of them would be made to fight for the rebel factions. It might also ensure some safety and security if the army seizes the coast. A hard-hitting and wonderful exploration of how relationships in marriage can take on many different forms and challenges, especially in the face of danger.   Books About Complicated Marriages The Bromance Book Club by Lyssa Kay Adams   A more lighthearted contrast to the other books in this category, this book was one of my favorite romances of 2019. Gavin is at the hight of his career, playing second base for the Nashville Legends. But Gavin and his wife Thea are at the brink of divorce. Thea has been faking it in bed, and on the night of his most significant career achievement, Gavin finds out and loses his cool. Thea throws him out, and now Gavin must win her back, with a little help from romance novels and his teammates. This is a refreshing new romance series that focuses on working on relationships rather than the happy ever after. Fates and Furies by Lauren Groff   Every relationship has two perspectives, two sides to its ups and downs, but also two sides to the truth. Behind every great partnership, every shinny couple lies a story of secrets and challenges. Lauren Groff’s debut novel has been one of my favorite books of all time. A masterful book on relationships and how we might never know who we love, or the sacrifices they make for us. Lotto and Mathilde have always been the perfect couple, beautiful, successful, and talented. However, a lot can happen in a decade. An American Marriage by Tayari Jones    Celestial and Roy are the definition of the American dream in the modern South. A young executive and a promising artist, they seem to be the perfect couple, until everything changes. A highly awarded novel that explores race, loyalty, love, and marriage, this book will blow your mind and break your heart. A quintessentially American novel, An American Marriage  perfectly exemplifies the political concerns and landscape of modern America through one relationship. Stay With Me by Ayobami Adebayo   Akin and Yejide have been in love since they met in university. Although their culture expects that Akin will have multiple wives, he and Yedjide have agreed that it was not for them. But years after their marriage, Yedjide is still not pregnant, and family pressures from both of their families are increasing. If Yedjide does not get pregnant, her standing in their marriage will be at risk. Stay With Me is a novel about the immense sacrifice women must go through to prove their worth and standing in society, and how marriage in many ways can become a burden and a weapon when love is not the main focus. Marriage of a Thousand Lies by S.J. Sindu Lucky and her husband Krishna have been happily married for years. A product of an arranged marriage by their Sri Lankan American families, their union seems to work perfectly, and thats because they are both gay. It might not be ideal, but for Lucky, their arrangement has been working well enough. She can have the life her parents wanted for her and the life she wants. But when she must go back to her childhood home after her grandma suffers an accident, Lucky reconnects with an old friend and her first lover, Nisha. Nisha is now herself preparing for an arranged marriage to a man she has never met, as she and Lucky rekindled their lost love. Now they must decide what to do next. Lucky wants to save Nisha from living a lie, but does Nisha need to be saved? An in-depth exploration of the complexities of love, the duty of marriage, and the immigrant experience in America. Most of all, this novel is about truth and what obligation do we have to it. Find more books about complicated marriages here.

Brave New World and Individual Freedom - Free Essay Example

Published in 1932, Aldous Huxley wrote the fictional Brave New World. Huxley uses a utopian world with characters of different social statuses to portray what would happen to an individuals freedom when those in power, such as the Government, have the ability to misuse science as well as change societies thoughts. Huxley uses different characters to portray issues of human sexuality that we can even see today. He shows how these issues on sexuality are formed by the pressures on a society whose sex is controlled by those of higher power as a means of stability for mass consumption and power. Huxley tries to connect this to our world by showing how tragedy follows a society when our basic human rights are taken away and our perception is altered to the point that we no longer portray our emotions. The New World society is shown to be entirely controlled by the World State. Huxley shows how they are able to genetically engineer people by explaining the bottling room where babies rather born by conception are mass produced chemically in a laboratory type setting. Conditioning is essential as it will determine the jobs and social status they will be placed in depending on their chemical levels of strength and intelligence. Huxley shows how the World State conditions everyone through shock therapy and hypnopaedia. The greatest moralizing and socializing force of all time (Huxley, 2014, pg. 25), in order for the individuals to be prepared to live in a certain class of the caste system; that is the secret of happiness and virtue liking what youve got to do. All conditioning aims at that: making people like their unescapable social destiny. (Huxley, 2014, pg.13-14). The World State uses these forms of conditioning to eliminate all emotions as well as change peoples thinking in order to keep a stable, functioning society. No pains have been spared to make your lives emotionally easy to preserve you, so far as that is possible, from having emotions at all (Huxley, 2014, pg. 40). The World State also tries to ensure that all individuals stay happy by conditioning them to believe that everybody belongs to everybody else (Huxley, 2014, pg. 108), meaning, they are conditioned to be sexually active with as much as they want with as many partners as they want; the World State knows that sex can be equal to happiness, and happiness is equal to stability. Huxley, shows a type of conditioning called erotic play where children are taught from a young age to engage with each other in a sexual manner; this little boy seems rather reluctant to join in the ordinary erotic play. Id noticed it once or twice before. And now again to-day (Huxley, 2014, pg. 28) This is so that they can instill in them from a young age to learn the behaviors of sex, so they may engage at a young age in order to find happiness. but sterile. Guaranteed sterile (Huxley, 2014, pg. 10). The World State has the power to make the decision to sterilize some women for the intent for them to not conceiv e, and for those not sterile they provide birth control and abortions as a means of contraception since they still need eggs for their mass consumption. One of the characters Lenina, is shown as one of the conditioned citizens of the World State. She has be conditioned to be like the rest of society to have no feelings of love, or any other emotions and uses her sexuality as means to feel happiness just like other citizens in the World State. Huxley also introduces us to John Savage, another character, to portray the only person different from the rest because he has a mother whose name is Linda. Since he was conceived, he was never conditioned by the World State and experiences all the emotions of fear, love, passion and read books on Shakespeare to learn of how sexuality was portrayed and used in the past.

Demonology, Criminology, the Pathological Perspective, and...

Demonology, Criminology, the Pathological Perspective, and Sadism No matter what happens in our lives, our bodies will always be surrounded or involved in numerous acts of deviance. Whether someone acts under the influence of the devil, or if we do something to bring pleasure to ourselves, something will be seen as deviant behavior. Whether it is caused or chosen, deviant behavior is a regular part of life. Every deviant has logic behind his or her behavior. Whether they do it for power, control, hatred, or anger, there is some type of reasoning for their actions. Why demonic deviants seen as evil? Why is sadism silenced? Why is deviance looked at as a bad thing? Demonic deviance rose in the middle as a way to describe those who were†¦show more content†¦After Marvin Wolfgang’s research, many see the point of the idea of the three-strike system, only severely punishing criminals after their third felony. California, who was one of the first states to adopt this law, s aw their crime rate significantly drop within a decade. Since then many other states have adopted the same system. The theorists in today’s society are deciding that we should resort to deterrence, and rational punishment as opposed rehabilitation. We are resorting the ideas of James. Q. Wilson, who believes that deviants know that if they’re caught they will be punished. This is Wilson’s â€Å"new realism† (Images of Deviance and Social Control 84). Even more prevalent though, in today’s society is the pathological perspective. A large amount of medical discoveries are being made today to help prevent, or control diseases. People are starting to become more and more comfortable with the idea of the pathological perspective. One of the most recent findings is hyperkinesis. A child who experiences symptoms such as â€Å"hyperactivity (excessive motor activity), short attention span, and restless or fidgety behavior† is to be diseased rather t han bad (Images of Deviance and Social Control 146). Even cures for small pox and polio have been discovered. Today, more and more research is being funded in order to find the causes to deviance. The pathological perspective is the most accepted theory for deviance today. Deviance

Personal Statement Seeking a Master of Science Degree Essay

I seek to pursue the Master of Science degree in Computer Science from the College of Computer and Information Science at Northeastern University. Obsessed with computers from a very young age, my experiments with programming in Basic and C translated into very good results in various school-level informatics and cyber Olympiads including once being ranked within the top 100 in all of India and scoring 97% in Computer Science in my final Senior Secondary School Examination. My next objective was to secure admission into one of the top colleges in India for Computer Science. And by doing exceptionally well in the All India Engineering Entrance Examination(AIEEE), from among the 800,000 students who wrote the exam, I was selected to join†¦show more content†¦While the research lab usually takes only graduate students as interns, I was lucky to be among the few undergraduate students who got the opportunity. I worked with Mr. Jithesh V., Scientist ‘D’, on mechanism s that allowed electronic devices to be controlled remotely via a computer network. This was the first time I was involved in real research, and during the experience I learnt about the frustrations and joys of research. Also, interacting with graduate students gave me a better perspective on what research was all about. This experience was what helped me decide that I would like my future to be in the field of research. In addition to the academics, I was also actively involved in the Literary, Stage and Debating(LSD) society in college. The creative side I use for writing plays, articles etc. also help me attack problems in computer science using out-of-the-box approaches. Also, as a member of soccer teams through high school and college, I have a deep sense of teamwork instilled in me that helps me work well with others in academic teams as well. I believe these personal traits of mine among others will be a positive addition to the learning environment at NEU. After graduation, keeping in mind my research aspirations I decided to join Alcatel-Lucent India’s RD headquarters in Bangalore. As a software engineer part of the Internet Protocol division, I work on security and memory management in switches and routers. AfterShow MoreRelatedThe Field Of Computer Engineering1347 Words   |  6 Pagesin high demand, careers in STEM (an acronym for science, technology, engineering, and mathematics) are attractive for many prospective students. My own personal interest lies in the field of computer engineering, which is categorized as a STEM career and reaps the benefits of such a classification. The field of computer engineering requires relatively modest education, but still rewards employees with a comfortable life, numerous benefits, and personal fulfillment. 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The Gender Roles Of Men And Women - 1243 Words

The gender roles of men and women were quite different in pre-20th-century drama. In his play Lysistrata, Aristophanes creates a world to bring about his thoughts on the Peloponnesian war with the comedic relief of gender role reversal. The women in his play are not necessarily the way women of his time were, but more of what men thought they were as well as what men feared or fantasized women could be like. Through action and dialogue, the play shows examples of several different types of women. Lysistrata, the main character, is a smart, cunning, and powerful woman while the other women in the play are on the opposite side of the spectrum; they fit the mold of the stereotypical female. These other women are dedicated to their husbands, remain in their homes, and when the possibility of sex being revoked occurs, they lose interest in politics. Aristophanes female characters seem to have a male and female self. Their female self can be seen as Lysistrata views the seductress as the savior of Greece that a woman by the name of Calonike becomes interested in the role, and their male self is seen when they extensively plot to end the war. These male and female persons seem to allow the audience to believe the women are using their male sensibilities because they are thinking rationally about putting an end to the war and bring home their husbands. From a male point of view, this is not unusual for certain characteristics to be written off as gender specific. AristophanesShow MoreRelatedGender Roles Of Women And Men845 Words   |  4 Pagesexpected to play specific gender roles. In Canada women and men are thought of as equal, having the same rights to respect, autonomy, and independence (Bonvillain and Miller 2013: 39). The CBSA ignored this right when the agency allowed religious travellers to avoid female guards. 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During War World II, women got a chance to experience a hint of freedom. Not by choice of course. While men went off to war, women had to hold down the fort at home. This marked the beginning to pioneer change. No one foresaw this innovation until it was too late. In a society were men are superior to women, was no longer susceptible. The road towards equality was certainly not an eas y one. AlthoughRead MoreGender Roles Of Women And Men1464 Words   |  6 Pages Introduction: Gender Roles in media is how women and men are portrayed in everyday media such as tv shows, movies, and music. Today media can have negative effects on the thought of gender roles in the society because more and more people stereotype following the media, while stereotyping can lead to prejudices and gender discrimination. This is a controversial issue because men and women are depicted a certain way with unequal and identified gender-related stereotypes which influence the societyRead MoreGender Roles of Men and Women2024 Words   |  8 PagesThe gender roles of men and women are defined before a person is even born. When a parent finds out that their child is either a little boy or girl, themselves and other family members will begin the process of gender role socialization. Gender role socialization as defined in Gidden’s Introduction to Sociology is â€Å"the learning of gender through social factors such as schooling, the media and family.† (Giddens et al. 2014 : 216) By buying all blue or pink, making sure the boy will have trucks andRead MoreGender Roles Of Women And Men Essay1485 Words   |  6 PagesAbstract Through many generations women were not treated equally as men. Women have fought their way to have gender equality but it has been slowly progressing. More women are starting to have high ranked jobs, more have been going into the workforce and don’t have to stay home all day long to take care of the kids. There are many differences between the gender roles (how women and men act or how they should be) when it comes to certain things. Like if you tell a girl, she hits like a boy or tellRead MoreGender Roles Of Men And Women1702 Words   |  7 Pagesthe agricultural to industrial societies gender role has gradually changed in many ways. It can be seen from today that the role of male and female does not really much different. From the past with the perspective that women need to stay at home and perform housework while men need to work outside, these perspectives have changed over the time. Gender role which was built within the social contexts and since the globe has change d role of both men and women should be able to transform themselves toRead MoreGender Roles Of Men And Women1362 Words   |  6 PagesGender Roles in Fairy Tales Fairy tales have been around for generations. They are a way to express the idealistic realities of society. In most fairy tales, the roles of men and women reflect the way men and women are portrayed in reality. Many cultures believe that women are to be seen and not heard and that the only necessity for them is to take care of the house and raise children to repopulate society. Fairy tales originated from oral tradition. These stories were passed down and here eventuallyRead MoreGender Roles Of Men And Women1998 Words   |  8 Pages Men and Women have many different life experiences that allow their literature to be different from each other. Gender plays a really important role in society. From the day we are born, we are instantly given a blue blanket if we are a boy or a pink blanket if one is a girl. In society, we are told that we can be whoever we want to be, but many people especially women are criticized if they want to endure a path that is similar to a male. In literatu re, authors are able to express from their realRead MoreGender Roles And Expectations Of Men And Women1009 Words   |  5 Pagesthe last few decades, there has been a trend of shift in roles and expectations of men and women. The shift was dynamic in the latter half of the twentieth century. World had been made a great stride in acquiring and adapting to the new definition of gender roles. These changes can be seen in the fields of education, media, economics as well as many other things. The reason for the change is a rapid increase in the number of women at workplaces-worldwide. Unlikely, this wave of change is

Modern Influences Of The Epic Of Gilgamesh - 2276 Words

The Modern influences of The Epic of Gilgamesh â€Å"Who says Gilgamesh ever died?† (Ziolkowski 57). The Epic of Gilgamesh has remained a widely read story throughout the years. The Epic of Gilgamesh is a story of an imperfect hero on a journey for everlasting life. It features Gilgamesh, the king of Uruk, and Enkidu, a wild beast man, on a journey of heroic quests and misadventures. This story has inspired many new literary and visual works in many languages; it has also inspired modern archeologists to learn all about the ancient city from the epic. The Epic of Gilgamesh is the oldest epic known to date. It is an old Babylonian tale first written down in Sumerian. The first known copy of the epic is dated to around 2100 to 2000 B.C.E. However, it is believed to have originated many years earlier passed along though oral story telling. The epic was used in Babylonian schools to teach literature to students (Puchner 36). In ancient times, the Epic of Gilgamesh was widely read from Mesopotamia to Syria to Levant and Anatolia. The epic was also translated into non-Mesopotamian languages such as Hittite (Puchner 34). The story we know today was expanded upon around 1200 B.C.E. by a Babylonian priest. â€Å"The eleven-tablet version may be said to have assumed its present form during the latter part of the second millennium†(Abusch 618). It was then written down again and stored in the library of an Assyrian king named Ashurbanipal (Ziolkowski 55-56). It was thanks to this act thatShow MoreRelatedThe Epic of Gilgamesh1193 Words   |  5 Pagesday and age, literature and media have ample effect on how our society influences individuals. Women are perceived as sexual objects, but have the ability to persuade and influence the male character in literature. The Epic of Gilgamesh portrays the significance ancient Mesopotamian Literature has made on the social image that women possess pertaining to sexuality and appearances to the public eye in modern cul ture. In Gilgamesh, the harlot Shamhat held a reputation proving that women are only representedRead MoreGender Inequality In Gilgamesh Essay1339 Words   |  6 Pagesover again in several ancient societies up to modern day societies. In Gilgamesh, male characters are emphasized much more than female characters, however, the female characters are crucial in the epic as they help to drive the plot forward through their actions. Despite the constant presence of gender roles throughout history, the women of Gilgamesh challenge the very existence of gender inequality, exposing their diverse roles and power in the epic to represent that women can be very influentialRead MoreSimilarities Between Paradise Lost And Paradise Lost1239 Words   |  5 PagesParadise Lost comparison to three epics of antiquity There are many ways to compare and contrast Paradise Lost with the three other epics of antiquity. The epics are Paradise Lost, Aeneid, The Epic Gilgamesh, and The Iliad. The most obvious difference is era. Paradise Lost is an epic poem from the 17th century and is written in blank verse which is the most modern phrasing method. According to an article on Enotes, out of the other three epics, the Iliad and Aeneid came from the same dactyllicRead MoreReview Of The Epic Of Gilgamesh 1301 Words   |  6 Pagesby the protagonist. The Epic of Gilgamesh, a story written thousands of years ago by the ancient Sumerians, follows the same archetypes as any modern day quest story. Gilgamesh begins his quest when he is separated from his normal life in Uruk and meets Enkidu. He then loses Enkidu and leaves on another journey in search of immortality. He succeeds in finding immortality but ultimately loses it a short time later, and ends his quest when he returns to Uruk. While this epic tell s an interesting storyRead MoreThe Modern Epic of Batman Essay731 Words   |  3 Pages An epic is a long narrative poem that tells the exploits of an epic hero. Epics are comprised of an epic hero and an epic battle between good and evil. The earliest known epic today is The Epic of Gilgamesh. This tale is about Gilgamesh’s search for eternal life. Although epics have been around for thousands of years, the epic tradition still has an enormous impact on modern writing and film. In fact, Batman, a story about Bruce Wayne trying to conquer all criminals in Gotham, can be seen as modernRead MoreThe Epic of Gilgamesh1067 Words   |  5 Pagesthe Epic of Gilgamesh is so popular and has lasted such a long time, is because it offers insight into the human concerns of people four thousand years ago, many of which are still relevant today. Some of these human concerns found in the book that are still applicable today include: the fear and concerns people have in relation to death, overwhelming desires to be immortal, and the impact a friendship has on a person’s life. It does not take a great deal of insight into The Epic of Gilgamesh forRead MoreComparing the Epic of Gilgamesh and Genesis1005 Words   |  5 Pages The Epic of Gilgamesh has many similarities to the Bible, especially in Genesis and it’s not just that the both begin with the letter â€Å"g†Ã¢â‚¬â„¢! One major similarity being the flood story that is told in both works. The two stories are very similar but also very different. Another being the use of serpents in both works and how they represent the same thing. A third similarity being the power of God or gods and the influence they have on the people of the stories. Within these similarities there areRead More Comparing and Contrasting Epic of Gilgamesh and the Bibles Noahs Ark642 Words   |  3 PagesComparing and Contrasting Epic of Gilgamesh and Noahs Ark Many cultures have stories of a great flood, and probably the best known story is of Noahs Ark. The next most notable is the Sumerian story of Ut-Napishtim found in the Epic of Gilgamesh. In the ancient Babylonian depiction of the flood story, the god Enlil creates a flood to destroy a noisy mankind that is disturbing his sleep. Gilgamesh is told by another god, Ea, to build an ark (Monack 1). The Epic of Gilgamesh has broadly the sameRead More Role of Women in The Epic of Gilgamesh Essay959 Words   |  4 PagesAbout 2700 years ago there lived a king by the name of Gilgamesh who ruled the city of Uruk in Mesopotamia now known to us as modern day Iraq. Parts of his life are written on clay tablets believed to be the oldest existing written story of a man’s life. (XI). â€Å"The epic of Gilgamesh†, is the story of his quest for eternal life. In this paper I will be writing about the influence that the women in his life have played in his quest. The women are, Shamhat, Ninsun, Ishtar, and, â€Å"TheRead MoreCharles Baudelaire And Victor Hugo976 Words   |  4 Pagesto the modern stature of art. Elegies are poems defined on the thematic approach, generally lamenting a death of a loved one. In some languages, elegies hold a set pattern of metre rather than a thematical set up of the poem. For example, Duineser Elegien written in German talks about a spiritual plane and search for the meaning of life. In English Literature, elegies are generally dealt by the thematic approach but gives the freedom to allegorically define the loss of some entity. The modern era had

Pepsico Marketing Strategy Critique - 1335 Words

Gabrielle Dziadkowiec Marketing Management Professor Jacoby Critique of Marketing Strategy PepsiCo Executive Summary The PepsiCo Inc. Company was first established in 1965 by the merger of the Pepsi-Cola Company and Frito Lay, Inc.. Today, the company is one of the world s leading manufacturer in the beverage industry and has also expanded to include a broader range of food and beverage brands, operating globally across more than 200 countries with its head office located in Purchase, New York. Mission and Vision Statement The PepsiCo Inc. Company s mission statement is `to be the world s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we†¦show more content†¦Pepsi advertises through print and electronic media. Most of its advertisements focus legend players, actors or actresses. Some of its advertisement the mainly communicate to special age group. Now Pepsi is more emphasizing on youth because people make icons and they follow their icons. 2. Incentives to sales persons PEPSI gave heavy incentives to its sales team for achieving targets. This motivates employees to work hard and sincerely. 3. Incentives to shop keepers PEPSI team also gave incentives amp; rewards to shop keepers on the basis of their sale. This can be in terms of freezers, sign boards for shops, as well as in terms of discounts. 4. Publicity at PEPSI outlets PEPSI do heavy advertisement at its outlets. They put attractive signboards, Paint at different PEPSI outlets. 5. By making good relations with key accounts PEPSI have many key accounts in terms of restaurants and shopping malls. They have very good relation to its key accounts. PLACE PEPSI has a very vast distributive teams, which main objective is to make PEPSI available at an arm’s length. From each and every warehouse Pepsi team does direct distribution to its customers. TARGET MARKETS Pepsi customers are teenagers young and adults. It also targets at schools, colleges, universities, homes, restaurants and stores. OBJECTIVES To sell maximum amount of cases, to have and try to capture maximum market share. Pepsi has setShow MoreRelatedCoca Col The Invention Of A Pharmacist1525 Words   |  7 Pagessupplier. The bottling, canning and distribution companies are all considered suppliers. Coca-Cola communicates their beliefs and what they expect to their suppliers with the Supplier Guiding Principles (SGP). 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Corporate Strategies Of Coca Cola Amatil †MyAssignmenthelp.com

Question: Discuss about the Corporate Strategies Of Coca Cola Amatil. Answer: Introduction In the present business scenario, contemporary business organizations have to consider various aspects in order to survive in current market situation. Thus, they have to initiate different strategies in order to effectively drive their internalmanagement as well as overcoming the external challenges (Litov, Moreton and Zenger 2012). The more effective will be the corporate strategies of the organizations, the more will be the competitive advantages for them in the market. Coca cola Amatil is the largest bottlers for the Coca cola in the world. Currently they are operating in Asia Pacific regions and have their market presence in Australia, New Zealand, Indonesia, Papua New Guinea, Fiji and Samoa. With the brand value of Coca cola and corporate strategies of Amatil, Coca cola Amatil is going strong and enjoying the status of market leader in the market. This report will discuss about the corporate strategies being initiated by Coca cola amatil in the market along with comparison with their past strategies. Criticisms generated by their past strategies will also be discussed here in this report. External operating environment for them will be evaluated along with their organizational culture and leadership roles. Current corporate strategies of Coca cola Amatil Coca cola Amatil is driven by innovation. Thus, they are able to cope up with the change in taste and preference pattern of the customers by introducing different products in the market. They concentrates more on the product innovation and with the help of that, they are periodically introducing products based on the current market trend (Eesley, Hsu and Roberts 2014). For instance, with the growing negativity around the artificially sweetened beverages, Coca cola Amatil introduced Coca cola life with having natural sweeteners. This new product has become a leading volume selling item for them. Thus, initiation of innovation strategy is helping them in driving their market share. Growth strategy is also be implemented by Coca cola Amatil in order to increase their market share. To determine the growth strategy of them, ansoff matrix will be used. According to the ansoff matrix, there are four market strategies which should be implemented in order to gain the market share. The first strategy is market development which is being implemented to target and enter new market with the existing product. In the case of Coca cola Amatil, they have first started their journey from Australia and gradually they entered the other countries in the Asia Pacific regions and currently they have their presence in six countries. In all the countries, Coca cola Amatil is selling similar products. Thus, with their portfolio of exiusting products line, they have successfully developed new markets. The next strategy in this matrix is the market penetration (Shaw 2012). Coca cola Amatil has initiated policies such as introduction of products in various sizes and in various flavours which in turn increasing the customer conveniyence. Moreover, various offers and events is promoting their market penetration activities. It is helping the organization in further penetrate in the existing market with the existing product portfolio. The next strategy in ansoff matrix is product diversification (Kumar, Gaur and Pattnaik 2012). Coca cola Amatil first strated as the non alchoholic beverages bottlers and gradually they are now catering to the new customer segments with having fruit juices and alchoholic beverages. Thus, it is helping them in diversifying in the market and catering to more number of customers. The last aspect in this matrix is the product development (Barczak and Kahn 2012). Coca cola Amatil have introduced various variants of their existing products to cater to different taste and preferance pattern of the customers. Moreover, they are introducing more variants which is further enhancing their product line in the existing market. Thus, evaluation of the growth strategies of Coca cola Amatil with the help of ansoff matrix helped to identify the strategie and initiative sbeing implemented by them in order to enhnace their market growth rate. Strategic partnership strategy is also being implemted by Coca cola Amatil in order to enhance the effectiveness of their business activities (Wheelen and Hunger 2017). The most prominent being the partnership between the Amatil Pty. Ltd and Coca cola. This partnership is proved to be a successful venture for the both the organizations in the Asia pacific regions. In the recent years, Coca cola Amatil went in partnership with SABMiller to market premium beers in New Zealand and Australia. It is helping them in catering to the market of premium spirits. Coca cola Amatil also went in partnership with Beam Suntory in distribution in New Zealand. With the help of this partnership, Coca cola Amatil will be responsible to market and manufacture the products of Beam Suntory in the market of New zealand. This partnership helped Coca cola Amatil in being the largest beverage distributor in New zealand. Thus, accortding to the vision statement of Coca cola Amatil, they aim to provide diversified product portfolio to their customers arms reach. Accordingly, they are introducing more products in the market and opting for strategic partnership with other organizations in order to increase the market presence. In addition, they also aims to provide enhanced and unmatched value to their customers. Accordingly, they are effectively identifying the trend and requirement of the customers and introducing products in the market. Criticism with the past strategies One of the key strategies that had been failed for Coca cola Amatil in the recent past is inability to identify the market trend. Due to this reason, Coca cola Amatil continued to offers sweetened beverages in the market where the customers are slowly shifted for the naturally sweetened products and fruit juices (Greeenwood et al. 2014). Thus, they lost their partial market share to the competitors due to inability in determining the market trend. Various campaigners and customers are of the opinion that with the continuation of offering the sweetened beverages in the market, Coca cola Amatil is actually pushing the customers in having these unhealthy beverages. Thus, these criticisms results in reducing the effectiveness of their marketing activities in the Australian regions along with reduction in the sales chart of them (Heffernan 2017). These issues prompted Coca cola Amatil in further identifying the market trend along with determining the requirement of the customers. Accordingly, they have introduced products from the global portfolio of Coca cola such as Diet Coke and Coke Zero. These products are being marketed as healthier option to the regular ones along with low sugar content and low kilojoules (Rath 2012). Coca cola Amatil also introduced Coca cola life based on the market research being done on the Australian customers. Thus, these criticisms enabled them in effectively determining the market requirement and offering healthier options to the customers. Another criticism faced by Coca cola Amatil in their business activities is their tie up with the Landcare Australia. Coca cola Amatil came in a partnership with Landcare Australia in offsetting the carbon footprint of the former by planting trees (ABC News 2017). However, issues are being generated from the very beginning due to the fact Coca cola Amatil being a bottling organization is responsible for depleting the water level (Amienyo et al. 2013). Thus, employees from Landcare Australia objected to this partnership, which ruined the entire objective of this partnership. The main objective of Coca cola Amatil behind this project is to create and initiate the social responsibilities, which are being affected due to this criticism. This issue prompted Coca cola Amatil in initiating of more environment friendly schemes in order to regain the lost goodwill and reputation. They have designed their operational facilities in more effective manner in order to make them the most water efficient beverage bottling plant in the world (Green Jr et al. 2012). Thus, in the other way, this criticism helped them in transforming in to more environment friendly organization. External environment analysis of Coca cola Amatil PESTLE analysis Political: The political environment in the Asia pacific regions is stable and business friendly. Moreover, the effective geopolitical relationship and trade agreements among the countries in Asia pacific regions is further enhancing the performance of Coca cola Amatil in these regions (Petri and Plummer 2012). However, with the increase in their market area, the prime challenges to be faced by them are to adhere with different political scenarios in different countries. Economical: The economy of the countries in the South Asian regions is developed or developing. Thus, the market potential for Coca cola Amatil is favorable; however, the recent global economic crisis dented the economic potential of them (Castells, Caraca and Cardoso 2012). Due to the fact that, the market of Coca cola Amatil is much diversified and more of low cost products, thus the economic slowdown have less impact on their business activities. Social: The social sector was the opportunity for them a few years ago but in the recent years, social aspect is posing more challenges for Coca cola Amatil. This is due to the fact that, Coca cola was being attached with the lifestyle of the people in this region, which was one of the key competitive advantages for Coca-cola Amatil. However, in the recent years, more customers are opting for healthier options and are avoiding carbonated and artificially sweetened beverages and thus, the market share of Coca cola Amatil is gradually decreasing (Kleiman and Popkin 2012). Thus, the increasing social negativity towards the carbonated soft drinks is adversely affecting the market potential of Coca cola Amatil. However, with the introduction of the new healthier products by them, it is being expected that they can regain the lost market share. Technological: The technology being used in the business scenario is fast changing and effective adapting the technological change will help the organization in effective marketing management. Coca cola Amatil is the frontrunner in initiating new technologies in their business activities (Ashurst 2016). However, with the initiation of more sophisticated technologies by the competitors can pose challenges for Coca cola Amatil if not being effectively countered. Coca cola Amatil have initiated technologies in reducing their cost and time involved in the process of production. In the recent time, initiation of green technologies has promoted them in promoting technologies to reduce the environmental implications. Legal: Rules and legislations are going to be more stringent in future for the soft drink industry. With the increasing awareness about the ill benefit of the carbonated drinks and several symptoms of the ill effect, stricter laws are being introduced in Australia and other regions (Mytton, Clarke and Rayner 2012). Thus, it will have negative impact on the sales of Coca cola Amatil. Legislations reading the quality should also be adhered by them. One of the key challenges being faced by them is to comply with varied legislations in different countries. Environmental: Environment is given the most preference by the contemporary business organizations. More and more legislations are being introduced by the government of different countries for the corporate regarding the environment. Thus, it will be a difficult task for Coca cola Amatil to look after all the environmental implications from their operational facilities. Looking after the environment is a determining factor to enhance the goodwill and reputation of the organization. Accordingly, Coca cola Amatil have initiated various activities related to the environment. SWOT analysis Strengths: The key strength for Coca cola Amatil is the brand value of Coca cola. The brand equity of Coca cola is huge and enormous, which will be very beneficial for attracting more customers (Stahl et al. 2012). Moreover, the experience that they have gathered in operating in the Asia Pacific region is strength for them because it will help them to counter any challenges in the market effectively. The high level of market penetration of them will help to push their new products in the market. Weaknesses: Negativity in the market around the carbonated soft drinks may have adverse effect on the sales potential of Coca cola Amatil. Less penetration in the fruit juice market will restrict their potential in the region. Environmental issues generating from their business activities will further dent their goodwill and reputation in the market. However, they have diversified in different products but all the products of them are in the same product line. On the other hand, Pepsi is having market presence in other sector such as snacks also. Thus, Coca cola Amatil depends on single product line. Opportunities: The brand value of Coca cola will also act as opportunity because it will help them in targeting and penetrating in new markets. Increasing the global presence is also an opportunity for Coca cola Amatil. This is due to the reason that, Amatil have gained experience and competitiveness in bottling industry and it can help them in entering in new markets. Coca cola Amatil is gradually foraying in the market of fruit juice and drinking water and this market have huge opportunities in future. Threats: Introduction of stringent legislations will pose threats for their business activities. Emergence of more competitors in the market along with various private level brands is eating up the market share of Coca cola Amatil. Water is one of the key raw materials for Coca cola Amatil and environmental issues are creating threat in sourcing of water. This is due to the reason that the water level is gradually diminishing. Organizational culture and leadership roles in Coca cola Amatil The organizational culture in Coca cola Amatil is being maintained effectively in order to provide healthy and productive working environment for the employees (Alvesson 2012). Diversity of the workforce is being maintained in the organization. According to the concept of them, diversified workforce will help to cater to different customers segments and the mutual understanding will be increased. The employees are being motivated in generating innovative ideas in their organization (Lazaroiu 2015). Moreover, employee engagement is being given maximum preferences. This is due to the fact that, according to Coca cola Amatil, if the employees can be kept motivated and engaged then it will help in driving the internalmanagement more effectively. Thus, the effective maintenance of the organizational culture is helping them in gaining competitive advantages in the market. Alison Watkins, the CEO of Coca cola Amatil follows transformational style of leadership, which can be noticed by their organizational activities. The leadership roles in the organization are more concentrated in maintaining the gender equality and employee motivation. Employees are being given opportunities in enhancing their own leadership skills (Coca cola journey 2017). One of the key characteristics of the leadership roles in the organization is providing freedom to every employee, which in turn help them to motivate the employees in engaging in the organization. According to CEO of Coca cola Amatil, employees should be inspired rather than criticizing them. Moreover, the employees are being encouraged to enjoy their workplace and perform something beyond their profession. Conclusion Having analyzed the corporate strategies being initiated by Coca cola Amatil, it can be concluded that they have implemented effective corporate strategies in order to expand their market share in the existing as well as in the new markets. Coca Cola Amatil have taken a holistic approach in implementing their corporate strategies, which is helping them in targeting the market more effectively. External and internal environment analysis is being done in order to identify the key opportunities and challenges for them. Organizational culture and leadership roles are effective and employee oriented. Thus, overcoming the identified challenges will help them in targeting and penetrating the existing market more effectively. References ABC News. (2017).Coca-Cola shrugs off environmental criticism. 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